We are part of a 'blue ocean strategy'

Hi all,

Around 6 months ago, I was instructed by a mentor of mine about something he learned about in his MBA program.

W. Chan Kim and Renee Mauborgne, professors at INSEAD, wrote a book that classified the difference between 'red ocean' and 'blue ocean' strategies.

What are you talking about?!

Red ocean strategies "represent all the industries in existence today – the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known." - Wikipedia

A blue ocean strategy "in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set." -Wikipedia

We are currently all a part of this unknown. An intriguing and not in existence industry which we all play a part. Every time a company, like Gox, fails - we adapt - but the underlying technology prevails. The world changing incentives have yet to falter.

It is commonly mentioned that for every failure in bitcoin, we learn, and the industry grows stronger. To me, it is very promising that we have countries claiming no responsibility for 'our' failures - it allows us to continue to grow without restriction.

If you'd like to read more about blue ocean marketing, consider buying the Blue Ocean Strategy book (I have no affiliation) or reading the wikipedia.

-- Ardon Lukasiewicz from Bitmarkers

submitted by LVBTC

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